← Back to listing

Fiat 500 X Launch at Iscoyd Park

Fiat 500 X Launch at Iscoyd Park

The client (Lodestar for Fiat) was looking for a beautiful setting to launch and test-drive Fiat’s 500 X.

Overnight accommodation was required for VIP and Fiat staff. A welcoming space to invite delegates, have lunch and a theatre style event space to deliver presentations. It was key that the venue was a reasonable distance from an international airport, had some cross country terrain for test drives and a quality feel to reflect the standards of the brand.

Fiat 500 car launch at Iscoyd Park 6 Fiat 500 car launch at Iscoyd Park 7 Fiat 500 car launch at Iscoyd Park 8 Fiat 500 car launch at Iscoyd Park 5

The Event:

First evening:

The Lodestar staff wanted to welcome their VIPs, a private and exclusive house was needed so that they would all fit in and be able to have dinner together before the launch the next day. They had drinks on arrival in the evening followed by a two-course dinner together in the Morning Room before retiring to their own individual rooms in the house.  After such an extensive launch across the country, the peace and quiet of Iscoyd Park was the perfect calm for the VIPs to enjoy before carrying on their tour with long walks around the park whilst the sunset and use of the gardens to enjoy a glass of wine or two.

beautiful accommodation at iscoyd parkClock Tower bedroom Iscoyd Park

They took advantage of the exclusive use and blank canvas benefits of Iscoyd Park and set up Fiat branding on display around the house, driveway and grounds. They also made great use of the Georgian façade of the house, as a picturesque backdrop for eight Fiat cars set up in front of it.

Fiat 500 car launch at Iscoyd Park 10 Fiat 500 car launch at Iscoyd Park 9

The 28 delegates arrived at 8.30am in time for breakfast in the Garden Room before welcome introductions by the Lodestar directors and heading out into the country lanes and parkland for morning test-drives.

Fiat 500 car launch at Iscoyd Park 4 Fiat 500 car launch at Iscoyd Park 3

They returned in time for a buffet lunch, provided by local caterers, at 12.30pm in the Garden Room, a chance for delegates and Lodestar staff to all meet and discuss their experiences both with Iscoyd and Fiat.

After lunch, guests headed into the Drawing Room, set up in theatre style for 30 people, to hear a presentation from Fiat before further test-drives in the afternoon.

Guests came back to the house, before a leisurely check-out at 4pm.

Fiat 500 car launch at Iscoyd Park 2 Fiat 500 Car Launch at Iscoyd Park 1

Iscoyd Park is a beautiful 14 bedroom private home available as a blank canvas venue for business events, retreats, weddings and parties. If you would like to hear about how you can use Iscoyd Park for your next business event, contact us here and we will get back to you shortly.

Share this