Unless you’re in royalty’s inner circle, almost gone are the days of formal, super embossed, practically guilted invitations with RSVPs. The ones where you had to address the hosts in a letter, on paper and in ink, repeating the invitation almost word for word, stating whether you (written in the third person) could attend ‘On Saturday fifteenth March at half past six’. To us this now seems a very tiresome task given we have so many faster RSVP options. But, if you’ve never been in this hosting situation before, what exactly are the options?
- Traditional invitations – full package is complete with return envelope and wedding guest list details
- Website and registration form – something like appy couple for wedding organisation. It’s reliable, captures information well and worth the set-up pain if you have little time for collating RSVPs
- Paperless post – a tree saving solution, guaranteed to get to their email inbox but not guaranteed to be opened. It’s certainly less personal and in terms of style etc you pay for what you get. It’s a useful tool for collating addresses or for ‘save the dates’ before sending more formal invitations.
- Photo postcards – these are certainly fun, but where to put the info?! Best for ‘Save the Dates’.
- Emails – easy to set up, but you’ll work the hardest chasing those responses, and risk no shows due to informality.
- And well, if you’re Mark Zuckerberg, there’s always Facebook…! But unless you are only inviting people born after 1985 I’d steer clear of this one. Great for community engagement before and after when everyone relives the memories through the shared photos.
If you’re the host, most likely the occasion is about you. So the invitation should be about you too. Find a style that you like, that reflects you and the event. If you are business, choose a style that fits with your branding, ethos and the perception of your company. This gives a reassuring feeling to your guests as they can see your personality in the invitation.
Invitations: What style
Invitations: When to send them
Save the Date:
Invitations: What we’re seeing at C&S
We leave you with this amusing campaign. It’s run by Sarah Hyndman, who researches how fonts or type faces evoke emotion. It’s a mini quiz, which highlights just how much we judge a font by it’s style and therefore the importance of their selection.